15 Ties is a new e-commerce brand that aims to marry formal wear with everyday wear. The concept is simple. Every month a new collection of 15 ties (as well as some bowties and squares) is added to the site, each item costing only $15. Each collection is a reflection of the thoughts (brilliant as they may be), ideas, anecdotes, stories and adventures of Jack (the founder of 15 Ties and a life long tie connoisseur). I have been involved with the creative direction of 15 Ties since day one–working on everything from the styling, art direction and photography, to web design and packaging.