ADF Accessories first approached me with a challenge-to help create the messaging, branding and art direction for a premium menswear accessories brand that is at an approachable price point, yet comparable to the more established brands out there. The company based out of Long Island, was concerned that it lacked the edge needed to really make a dent in the current menswear market. I used the company’s location to their advantage when it came time to establish the branding by deciding to embrace this challenge and position Salt+Dapper as the first premium “Long-Island Made” menswear brand, pulling inspiration from Gatsby, The Hamptons and Montauk.
