Creative Direction
Salt + Dapper
ADF Accessories first approached me with a challenge-to help create the messaging, branding and art direction for a premium menswear accessories brand that is at an approachable price point, yet comparable to the more established brands out there. The company based out of Long Island, was concerned that it lacked the edge needed to really make a dent in the current menswear market. I used the company’s location to their advantage when it came time to establish the branding by deciding to embrace this challenge and position Salt+Dapper as the first premium “Long-Island Made” menswear brand, pulling inspiration from Gatsby, The Hamptons and Montauk.
Notable Press:
Attireclub.com, “A Guide To Knit Ties“, February 28, 2014 (Online)
British GQ, June Issue, 2014 (Print)
Details.com/Real Guys Wear Ties, “Tie Of the Week“, June 12, 2014 (Online)
Stylegirlfriend.com, “4 Looks To Celebrate The Fourth of July“, July 2nd, 2014 (Online)
Stylenochaser.com, “12 Steps To Becoming A Better Gentleman” (Online)Tanner Guzy, Instagram Post (Online)
Masculine-style.com, “Holiday Guide 2014“, November 26th, 2014 (Online)
Urbasm, “The Advent of #Menswear“, December 17th, 2014 (Online)