For the launch of HelloFab for First Aid Beauty an intimate press event was hosted on the rooftop of the NOMO in SoHo. The onsite visuals helped compliment the look and feel of the new product line, showcasing the ingredient profiles and bright color palette of the packaging. Decals with inspirational beauty quotes littered the space along with branded pillows and tabletops. Other activations onsite included a superfoods cocktail bar and a FAB-theme nail bar.
*This project was completed while I was working at Adler Design.
