Fruit Bliss is a line of organic snacks founded by a mother looking for a healthier option for her children. Through a unique process known as rehydration, these fruits are essentially dried out and infused with moisture, creating a unique and tasty treat. While at ADinfinitum the agency was approached to help redesign the packaging. By utilizing a clean design, the rebrand allowed Fruit Bliss to maintain some ties to the original packaging, something that the client appreciated greatly. For the back of the packaging we worked closely with an illustrator to create a series of drawings showcasing the rehydration process in a way that is easy for not only a mom to understand, but also a child.
*This project was completed while I was working at ADinfinitum.
